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  CATI – Computer Assisted Telephone Interviewing
Computer Assisted Telephone Interviewing can be provided by Priority Research where telephone interviews are the most appropriate method of fieldwork.
 
  The interviewer is prompted with relevant questions by computer and the respondent’s answers are immediately keyed in. Routing procedures use these answers to determine which questions appear next.  

Since the data is entered directly into the computer it can be checked for consistency with the respondent, leading to better quality of information and analyses that can be produced quickly.

Where clients do not have access to telephone number lists for use by the interviewers, Priority Research can access databases specifically sampled for purpose.

We can also offer semi structured in depth interviews which are particularly beneficial when carrying out staff and stakeholder consultations and evaluations. More qualitative than quantitative in nature, they enable us to probe respondents in more detail in order to gain a greater depth of information.

 
 
 
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