Since
the data is entered directly into the computer it can
be checked for consistency with the respondent, leading
to better quality of information and analyses that can
be produced quickly.
Where clients do not have access to telephone number
lists for use by the interviewers, Priority Research can
access databases specifically sampled for purpose.
We can also offer semi structured in depth interviews
which are particularly beneficial when carrying out staff
and stakeholder consultations and evaluations. More qualitative
than quantitative in nature, they enable us to probe respondents
in more detail in order to gain a greater depth of information.
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